Hyatt Hotels is one of the largest hotel chains in the world more than 850 properties and 208,207 rooms in 60 countries across 6 continents in its portfolio. With Airbnb disrupting the global hospitality industry over recent years, hotel chains have been forced to undergo a phase of transformation to counter the threat of mushrooming hospitality service providers. To stay competitive in the industry, Hyatt solicited entries for a real estate development case competition to find the next location for one of its branded properties.
A team of four peers and myself investigated and examined the various brands under Hyatt’s portfolio and the transformation the company has been undergoing with a dual aim of expanding its global footprint and stimulating growth. My team’s strategy utilized the price-accessible Hyatt Place brand to drive growth for the company in a rapidly expanding business landscape in Paris’ La Defense.
Our research included a valuation of Hyatt’s shares, which was slightly ahead of the current market price. We created an interactive dashboard on to see how Hyatt fared in recent quarters to observe quarterly revenue trends and modify yearly projections to gauge the impact on the stock price.
Hyatt’s focus on intentional growth gives the company a unique edge as Hyatt can differentiate by having the right assets in its portfolio. Hyatt seeks to stand out in a slightly overcrowded market. But most importantly, Hyatt wants to be where guests are traveling, and the growth strategy is in line with their preferred destinations.
